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Useful websites engage users
In the public sector, the design of Manchester City Council’s website hasbeen updated to make useful information more easily accessible. If you run a business, you may think your official website is...
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Get started in mobile marketing
We’re all very aware of mobile communication. It’s hard not to be, when smartphones are such an integral part of daily life. However, harnessing its popularity for business profit has proven more of a...
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Online advertising controls
User-controlled advertising Google has introduced a new option named Mute This Ad, allowing AdWords users to influence the type of advertisements presented to them. This is not only the latest step in...
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Facebook vs Google Plus
Social media milestones The second quarter of 2012 featured two social media landmarks: Facebook’s launch on the stock market on 17 May; and the first anniversary of Google Plus on 28 June. These...
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Google Plus zooms in on images
Google+ champions photos Christmas is often regarded as a time to rekindle contact with people we care about, or celebrate close bonds already in place… and, accordingly, Google+ has jumped at the...
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Social media marketing for business
Social media is a serious advertising option If you have a business and a desire to grow it – and any awareness of mainstream culture – you’ll probably have wondered at some point whether social media...
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Google plus searches offer marketing chance
Expand your market with Google plus The past year has seen Google+ step out of the shadows of Facebook and Twitter, with a number of improvements and new features with potentially excellent marketing...
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Why visual content matters in 2014
Visual content in 2014 Many of us prefer to receive information visually. The emergence and growth of image-based services such as Instagram, Snapchat and Pinterest has arisen out of our desire for the...
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Apple breaks corporate profit records
Apple has enjoyed the most successful quarter in not only its own history, but corporate history itself. The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9...
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